Build your roadmap to growth with a seasoned expert with 17 year’s experience in strategic marketing and events.
I’ve had many conversations with craft breweries about their challenges and a large majority told me that their biggest need is help with marketing. Let’s take my friend Bob for example. He owns a brewery and makes awesome beer. He knows he needs to do marketing to get people in the door and drink his beer, but he doesn’t know anything about marketing. Since his brewery is pretty small, he doesn’t have the money to hire someone in-house and really can’t afford to hire an agency on a regular basis. So, he decided to hire a college student to help him with social media, but he wasn’t getting as many people in his brewery as he hoped.
My other friend Alex has owned a brewery for a few years, but he realized that he’s not hitting the numbers he wanted. When he first opened, he relied on the hype and his circle of friends and family to get the word out. It worked for a while, but the number of people started to decline due to other breweries popping up around him. I recently asked him how his business was doing and he said that he’s not sure if his brewery can stay open, especially with all of the breweries around him. He told me that he regrets not doing a lot of marketing before they opened or even now.
I know Bob and Alex aren’t the only ones dealing with this and many other challenges. There are tons of craft breweries that don’t really have the training and expertise to know how to get people into their doors. Not only that, some breweries don’t understand the importance of marketing and how it can truly help grow their business.
But it doesn’t have to be this way…
What if you could work side by side with a seasoned marketing expert to develop your own step-by-step marketing plan without breaking the bank?
What if you could build a strong, loyal following of raving fans?
What if you could find a way to really stand out from other breweries?
What if you could snap your fingers and get tons of people drinking your beer?
I love the craft beer industry and really want to help you grow your business by teaching you about marketing and giving you the tools that are needed to create your own DIY Marketing Plan. Once you have your plan then you'll have to roll up your sleeves and implement your plan.
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Who should take this course?
For owners of a microbrewery, brewpub, or regional craft brewery that want to invest in marketing to grow their business, The Key Ingredients to Marketing Craft Beer course provides the knowledge and tools to create a Do It Yourself Marketing Plan to market their business with a seasoned marketing expert. With this plan, you’ll get more raving fans and a line out the door!
- Gain a thorough understanding of marketing
- Identify your target persona and get them to be raving fans
- Expand your tribe through strategic alliances
- Develop a step-by-step DIY marketing plan that will set you up for growth and a line out the door
What’s Inside The eCourse?
- Hours of detailed video tutorials
- A plan to develop a detailed, step-by-step plan to grow your craft brewery
- A proven strategy that has increased traffic and generated awareness for numerous businesses!
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Ruby Benoit is a veteran marketing, event planning, and project management professional with over 20 years of experience with global brands in tourism, hospitality, sports, entertainment, fashion, and consumer packaged goods. She has developed groundbreaking campaigns consisting of advertising, digital marketing, promotions, public relations, social media, and special events. She is particularly effective with translating conceptual business initiatives and ideas into actionable growth strategies and business campaigns that increase awareness and generate revenue. She has the proven ability to solve complex problems and is particularly skilled in developing the right project management process and leading its implementation.
Ruby's diverse experience includes working with San Francisco Beer Week, Great American Beer Festival, World Beer Cup, San Diego Startup Week's Craft Beverage Track, America's Finest City Homebrew Competition, the San Diego Festival of Beer, Cause Conference 2017, Restaurant Weeks, Newport Beach & Company, LA Tourism & Convention Board, the International Paralympic Committee, the US Olympic Committee, Gage Marketing Group, Lawry’s Foods (Unilever), 20th Century Fox, and Saatchi & Saatchi. Her global experience includes Australia, China, France, Greece, Italy, Middle East, South Africa, Switzerland, and United Kingdom.
She is also a member of various organizations, including the American Marketing Association, Brewers Association, California Craft Brewers Association, Conscious Capitalism San Diego, and San Diego Brewers Guild. During her free time, Ruby loves to discover new craft beers, spirits, cuisine, and destinations.
Frequently Asked Questions
"Great information to get your marketing plan off the ground!!"
- L. Hess, Co-Founder & Director of Operations of Mike Hess Brewing
"Ruby offers more than an impressive wheelhouse. I always appreciated Ruby going the extra step to ensure my brand's agenda was achieved."
- W. Chaumont, Marketing Regional Centers of Irvine Company Retail Properties
"Ruby is a multi-talented marketing professional and I could always count on her to deliver quality integrated marketing services."
- N. Mouleart, Vice President, Group Account Director of Vertical Marketing Network
"Ruby Benoit is a marketing and idea generator par excellence!"
- M. Boone, Director of International Sales & Tourism of Cirque du Soleil Resident Shows Division