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The Key Ingredients to Marketing Craft Beer
Promo Videos
Sizzle Reel (2:00)
eCourse Overview (2:29)
eCourse Workbook
The Key Ingredients to Marketing Craft Beer eCourse Workbook
Water (aka Marketing Principles, Terms, and Concepts) - Weeks 1 and 2
SWOT (2:45)
Goals (3:02)
Competition (1:49)
Target Persona (3:56)
Branding (9:39)
4 Ps of Marketing (2:03)
Beer Styles (aka Product) - Week 3
Beer Styles (aka Product) (6:21)
Yeast (aka Promotion) - Weeks 4 and 5
What is Promotion? (5:05)
Elements of the Promotional Mix Part 1 (11:28)
Elements of the Promotional Mix Part 2 (25:04)
Grain (aka Place) - Week 6
Grain (aka Place) (10:30)
Hops (aka Price) - Week 7
Hops (aka Price) (15:03)
The 6-Pack (aka DIY Marketing Plan) - Week 8
The 6-Pack (aka DIY Marketing Plan) (5:02)
The 6-Pack (aka DIY Marketing Plan)
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